AI Marketing Analyst Programme
This programme is designed and advised by Global Tech Industry Partners and Companies
AI-powered Marketing and Data Analytics skills are becoming essential in modern digital businesses. Companies are increasingly using AI tools, automation platforms, and data-driven strategies to better understand customer behaviour, improve campaign performance, and optimise marketing decisions. AI Marketing Analysts play a valuable role in combining creativity, analytical thinking, and modern technology tools to help businesses grow more effectively in competitive markets.
The ‘Job-Ready’ Programme is a practical course specifically designed for people wanting to get their first job in AI Marketing Analytics and Digital Marketing Operations. It is created and presented by experienced marketing professionals, business analysts, and IT specialists, who share their knowledge, industry practices, and real-world experience gained over many years within the industry. The programme was developed to help small groups gain practical digital marketing, campaign analysis, and AI-assisted marketing skills used in commercial environments. The course has now been extended to cover the essential interpersonal and communication skills you will need to succeed in your role as an AI Marketing Analyst. The combined effect of gaining ‘in-demand’ technical skills, improved communication skills, and relevant project experience will ensure you stand out when meeting employers.
Participants are guided by experienced industry mentors throughout the entire programme and receive hands-on coaching, one-on-one mentoring, and practical advice while working on real-world marketing campaigns and commercial-style projects. This provides a unique opportunity to gain first-hand experience in campaign analysis, customer insights, marketing automation, SEO reporting, social media analytics, data visualisation, and AI-assisted marketing workflows using industry-standard tools and technologies.
We are here to assist with guidance in your personal job hunt, including assistance with CV preparation, LinkedIn profile improvement, and interview techniques. Upon successful completion of the programme and internship, you will receive a reference letter to endorse your commercial project experience and practical AI marketing analysis skills gained while with us.
Why learn marketing analytics – Google Analytics
- Track website traffic and user behavior effectively.
- Measure marketing campaign performance with real-time insights.
- Google Analytics is one of the most widely used analytics platforms.
- Develop data-driven decision-making skills for digital marketing.
Why learn customer management – CRM
- Understand customer lifecycle and engagement strategies.
- Manage leads, sales pipelines, and customer interactions efficiently.
- CRM systems are essential tools in modern marketing operations.
- Improve customer retention and marketing effectiveness.
Why learn marketing reporting – Excel
- Analyze and organize marketing data efficiently.
- Create reports, dashboards, and performance tracking sheets.
- Excel remains one of the most important tools for analysts.
- Improve productivity with formulas, charts, and automation features.
Why learn data visualization – Looker Studio
- Build interactive dashboards and marketing reports.
- Visualize campaign performance using real-time data.
- Connect multiple marketing data sources into one platform.
- Improve communication of insights through clear visual analytics.
6-week Job-Ready Training
This will help students gain AI-assisted marketing analytics and operations knowledge used in commercial growth teams, including CRM, campaign operations, analytics, SEO, attribution and dashboards.
Tech Company Internship
We say, the best way to learn is to get hands-on experience. Put the theory into practice by building dashboards, cleaning CRM data and automating recurring campaign reporting.
Employer Network
Get Recruiter-led Job Assist and Access to our Employer Network, including Job Recommendations, Interview Preparation, and Employer Communication.
- Job seeker aiming to become an AI Marketing Analyst
- Marketing or business professional who wants to move into growth analytics, CRM operations or marketing reporting
- Graduate or career changer who wants hands-on experience with CRM, campaign operations, attribution and dashboards
- Professional who wants to use AI-assisted workflows for campaign reporting and recurring narrative summaries
- Growth team member who wants practical experience improving funnel visibility and marketing decision-making
| # | Description | Duration | Details |
|---|---|---|---|
| 1 | 6 Weeks Training | 6 weeks | Hands-on Interactive Learning. Learn by doing real, job-style tasks, supported by Q&A facilitators, weekly tutor support and a tech expert support portal. |
| 2 | Commercial Internship | 3 months + | Work on commercial-scale projects with real mentors and real teamwork at a tech company, using the skills you have learnt. Extension beyond 3 months is possible. |
| 3 | Employer Network | Ongoing | Get interview-ready support, CV customisation, mock interviews, practice with real employers, and access to our employer network and job opportunities. |
- NO trainers but industry experts. Sessions are run by marketing analytics and operations professionals with commercial experience.
- NO books! Training focuses on practical tools such as Google Analytics, CRM platforms, Excel and Looker Studio.
- NO assignments or exams! We focus on research, funnel analytics, campaign reporting, attribution and resolving commercial marketing operation problems.
Audience Research & Buyer Insights
Research customers, competitors and markets the AI-native way. AI-native analyst mindset Customer behaviour and segments Market and competitor research AI-assisted customer research
Offer Positioning & Message Fit
Find pain points and shape offers that resonate. Pain points and offer positioning Customer journey and message fit Lead magnets and campaign angles AI-assisted copywriting
Content Strategy & Campaign Assets
Plan multi-channel content and assets that convert. Multi-channel content strategy AI-assisted content planning Email structure and CTA testing Landing page conversion copy
Funnel Analytics & Reporting
Track funnels, score leads and report performance. Funnel and conversion tracking Lead scoring and reporting Google Analytics dashboards AI-assisted performance analysis
Campaign Optimisation & A/B Testing
Optimise campaigns through testing and AI recommendations. Paid and organic optimisation A/B and audience testing Competitor campaign breakdown AI-assisted recommendations
Commercial Marketing Analytics Project
Run a full campaign analytics project end to end. Final marketing analytics project Insight report and funnel dashboard Stakeholder presentation
At Software Companies, interns will work on commercial marketing analytics and operations projects to enhance their practical, business-oriented analytical skills. Projects are designed around in-demand growth marketing, CRM operations and marketing analytics work, including funnel reporting, campaign dashboards, attribution reads and AI-assisted narrative summaries.
- Operationalised weekly KPI packs for leadership
- Cleaned CRM taxonomy for clearer attribution reads
- Used AI-assisted drafting for recurring narrative summaries
Get Recruiter-led Job Assist and Access to our Employer Network. After your training and internship, our team works with you on Job Recommendations, Interview Preparation, and Employer Communication, connecting you with companies that hire from our network until you land your first tech role.
Some of the companies our graduates have been successfully employed at
